Starting With a Bang

The new year is a good time for reflection and goal setting - and that's just what we've busied ourselves with (that and a lot of designing)!

Here are the major takeaways from our reflections:

Durham is our jam and we want to be a larger part of this amazing community of artist, startups, designers, and leaders through mentoring of new UX'ers and entrepreneurs. To that end, we're proud to announce that we'll be holding office hours for the

NC IDEA

spring cohort!

In addition to spending more time in the content creation department, we want to make a bigger effort to engage, support, and hear your thoughts. Have a cool project you're working on? Want some advice about design best practices? We'd love to hear about it! Shoot us a message and let's chat.

  What is Design Thinking and Why Is It So Popular? via Interaction Design Foundation by Rikke Dam and Teo Siang 

Chances are regardless of your position you have heard the words "design thinking" to describe a new way to think about productivity....

Our Writing

Bayes’ Theorem and what it means for design

Ever find yourself saying “We did the research, but nothing changed”?

Ever had this happen? You conduct a research study or usability test, only to find that no one can agree on how to interpret the results. Or the team agrees on the interpretation, but can't decide how to move forward. People get frustrated. Loud arguments break out. Should you conduct another study? Or will that just waste more resources? How can we make sure our research has the right impact?

Keep in touch!

Drop us a line and let us know what you've been up to.