Happy Holidays! 

It's been great working with you throughout the year and we're already looking forward to more collaborations and new designs!

From all of us at Purpose UX, happy holidays and a happy year!

Our Writing

Take the guesswork out of workshop design

The #1 way to ensure a smooth-running workshop

I’ve facilitated workshops for many years now, and while I’m always tweaking activities, structure, materials etc., it’s rare that I come across something that completely shakes up my practice.

This year, we pursued our love of user research, design ethics, and the importance of good information architecture. And along the way we stumbled upon some good articles. Here's some of our favorites!

1. The Year in Review

 The State of UX in 2019 "We can't think of people like we think products; we cannot fix human behavior in a two-week sprint." - Fabricio + Caio 

An exploration of UX strategy, design ethics, design methods, and more. It's a thorough look at what is happening in the world of UX design and how to prepare for what's coming next. And bonus: the best tweet, best blog, the buzziest buzzwords, and the writer of the year!

2. User Research

 What is a Mental Model - Nielsen Norman Group

We worked on a varied set of projects this year that allowed us to dive head first into user research that uncovered user's wants, needs, and expectations. Be on the lookout for our key findings and in the meantime, enjoy this to-the-point video about why user research is key to product success!

3. Information Architecture

 Information Architecture and its Importance in User Experience Design - via Muzli by Stavan Himal

Information architecture (IA) is a blend of cognitive psychology (mental models), library sciences (organizing principles), and UX. Since every application is different, it's important to do user research to establish IA that works for your audience. IA can make or break your application so don't overlook it! 

Keep in touch!

Drop us a line and let us know what you've been up to.